For any trade or business, having an Instagram account is opening the doors to getting more customers. If you haven’t done so yet, consider starting a strategy on this social network. The results, if you consider them well, can be in your favor. But It is not enough to make more or less flattering publications, We must choose our time slot and our days well so that they have the best possible effect on our audience.
Post on Instagram: when do I do it?
It cannot be said that there is a fixed rule when it comes to posting on Instagram, but, obviously, there are times of the day and day of the week when it is not advisable to do so. Basically, because the number of visits is not going to be the most appropriate and your Instagram strategy will give us the results you want. We should never consider Instagram posts of our business or company at dawn, for obvious reasons.
Visibility will not be very high, and it is not worth thinking that they will already see it when your customers get up. The best strategy to post on Instagram is to do it at a specific time. In addition, you will be able to better manage your publications if they are scheduled, so you do not have to wait for the ideal time in particular. As for the days of the week and the hours, depending on who does the study, it can yield one result or another. But it is not necessary to spin so fine, because common sense tells us that the following hours to publish are the most suitable :
- Mornings from 9:00 to 11:00 afternoons from 6:00 to 9:00 at night.
Even tomorrow’s time could be advanced by up to an hour and a half, as more and more people use social networks from their mobile phones while having breakfast. Actually, it doesn’t make much sense to schedule a post at 3:00 in the afternoon, because it’s a pretty insipid time of day when there aren’t too many users swarming the networks.
As for the days of the week, between Monday and Friday, you have greater chances of getting visibility, leaving Saturdays and Sundays to rest. Experts conclude that Sunday is the day to avoid posting on social networks, remember that we are talking about professional publications. It is the day of the week on which many people disconnect and make less use of their electronic devices.
Obviously, this is subject to variation depending on the type of business you have. If you are the owner of a pub or a nightclub, the weekend has to be yours, starting the publications from Thursday. If, on the other hand, you have a traditional business, limit yourself to using the range of days between Monday and Friday.
Some tips to boost your Instagram
On one occasion we told you about the importance of using hashtags when you post on Instagram. It will allow your clients not to be so lost and you will be able to reach more public. In addition to taking into account the schedule and calendar of publications, It takes very little time and no money to build good posts for this social network.
Currently, the camera of any mobile is capable of taking high-quality photographs. Users value very positively that the publications have that homemade touch, that is, with their own photographs. Using an editing application, or Instagram’s own filters, You have a very powerful tool to get publications with the great capacity to create an effect. Constructing a short text that accompanies that photograph will also help. It doesn’t cost anything to do it and it’s the perfect complement to a network as iconic as this one.
Don’t lose sight of Instagram Reels, which have a very positive effect and are highly valued by users. You can use them in those publications that you want to have somewhat more differentiated visibility. Take this advice as a note, these Reels they should not have more than two or three slides. Brands that use many in a single story end up tiresome and cause the user to quickly press their finger to go to the next one.
Post on Instagram for your business or business You must follow this series of guidelines, preferably choosing from Monday to Friday and the indicated time slots. Also, try to set a posting schedule that you are able to stick to. Never let a long time go by without posting, as your audience will end up getting tired and won’t visit you as often.
